Project Title: Rural Tourism along the Via Dinarica Trail

Donor: EU – Regional Cooperation Council

Project Value: EUR 54,725.00

Donor Contribution: EUR 49,225.00

Implementation Period: October 2019 – November 2020

General Objective: Via Dinarica as a regional adventure and cultural corridor.

Specific Objective: Improve rural tourism offers and visibility along the Via Dinarica corridor.

Planned activities aim to support at least 50 rural households in improving the quality of their services by raising standards, enhancing interior arrangements, and increasing visibility. These activities will contribute to better offers along the Via Dinarica routes and allow travelers to experience local culture preserved in rural communities. At the same time, local residents will have opportunities to participate in tourism activities and generate income, which is crucial for economically marginalized rural populations in Montenegro.

Project Activities Focused on Two Results:

• Result 1: Improved quality of rural tourism.
  • Work with 50 rural households providing tourism services.
  • Capacity building to improve standards and harmonize service quality among households.
  • Application of EuroGites standards (European Federation of Rural Tourism).
  • Use of traditional handicrafts and decorations to enhance interiors and reflect local tradition.
• Result 2: Improved visibility of rural tourism.
  • Install appropriate signage to indicate where traditional meals, local products, accommodation, or camping services are offered.
  • Update the association’s internet portal with new information, photos, and service descriptions.
  • Prepare promotional flyers for tourist info centers, providing guests with clear information on available services.