Project Information

Project Overview

The project is designed to increase market connectivity between small-scale food producers and the tourism and HORECA sectors. Building on global best practices, the initiative is implemented in close cooperation with the Ministry of Sustainable Development and Tourism and the Ministry of Agriculture and Rural Development, aligning with Montenegro’s national strategy for rural tourism.

Main Focus Areas:

• Establishing rural tourism as a vital and integrated segment of the national tourism offer.
• Connecting traditional gastronomic heritage with modern hospitality standards.
• Supporting the “United Rural Households – Tourism in the Countryside” association in its market integration efforts.

Objectives and Methodology

Through a series of specialized workshops and the creation of practical guides, the project aims to remove barriers between local gastronomy and rural tourism. Key objectives include:

1. Identification of Obstacles and Solutions
Creating a comprehensive overview of current challenges to effectively implement the Rural Tourism Development Program, emphasizing the sustainable use of local resources.

2. Knowledge Transfer
Empowering Montenegrin institutions by introducing successful EU models and collaborating with the Slow Food International movement to ensure the highest standards in preserving authentic food traditions.

3. Strategic Guide Development
Identifying key activities for a successful linkage between agriculture and tourism, and defining the roles of various sector representatives in promoting and supporting these synergies.

Community and Cultural Impact

Gastronomy and traditional products are recognized as essential pillars of national identity. This project enables small producers to leverage their sustainable local resources, providing high-quality food to hotels and restaurants while directly benefiting from the growing potential of rural tourism.