Regional Development Agency for Bjelasica, Komovi and Prokletije, within the realization of the project “Regional Branding of Agricultural products” provided support for the appearance of fifteen producers from the region on the traditional, international Food Fair. Within earlier stages of the project the producers have been supported with purchase of packaging, labels and logo design and connecting with companies interested in buying their products. The producers make healthy food products like honey, milk and dairy products, herbs and forest fruits, grains and flour and they are in the process of obtaining or have already received organic production certificates. The products and the stand have drown great attention of the visitors and media representatives. This joint appearance of the producers is a good way to inform customers from the southern and central parts of the country, especially tourism industry with great potential for health food production our region is abundant with.