A meeting was held at the RDA BKP premises with representatives of rural women, handicraft producers, and partners from Sibiu (Romania), who visited Montenegro as part of the Commheritour project. The meeting served as an essential platform for identifying challenges and defining opportunities for the revitalization of traditional crafts.
Sector Analysis and Knowledge Exchange
Participants discussed the current state of handicrafts, wool processing issues, and the adaptation of traditional skills to market needs. A SWOT analysis confirmed the strengths of our rich cultural heritage and motivated artisans, while also identifying limited market access and the need for knowledge transfer to younger generations.
Partners from Sibiu shared their extensive experience in developing souvenir offers and handicraft markets. Their advice on product development, packaging, and presentation was of great value to our local artisans.
The discussion concluded that embroidery is the most promising direction for a pilot activity. Deeply rooted in local tradition and requiring minimal investment, embroidery offers significant potential for creating attractive products tailored to the modern souvenir market.
The pilot activity will focus on embroidery training with ethnological support to identify authentic motifs. The goal is to create prototypes to be tested in the Berane Tourist Organization souvenir shop.
A Bridge to Sustainable Development
This initiative is part of the Interreg Danube project DanubeCrafts. The pilot activity represents a vital first step toward building a cooperation model between rural women and the tourism sector, aiming for the economic empowerment of the community.
RDA BKP will continue to provide support, convinced that embroidery can reclaim its place in the modern market and empower women from rural areas.
