For small agricultural producers in the north of Montenegro, tradition is a means of survival, but relying solely on agriculture carries significant risks.
To address this, the Food and Agriculture Organization of the United Nations (FAO) and the European Bank for Reconstruction and Development (EBRD) have launched a project linking agricultural households with agritourism. The goal is to diversify farmers’ incomes in small villages while promoting Montenegrin cuisine and preserving traditional food production methods.
Diversification as a Key to Survival: By connecting agriculture and tourism, households no longer depend solely on field yields. Tourists seek authenticity, and this model allows farmers to market their products directly at their doorstep, adding value through tourism services.
Positive Impact on Youth
Agritourism motivates younger generations to stay on their ancestral lands by combining modern promotional approaches with inherited skills. In this way, Montenegrin villages become places of innovation, ensuring that mountain regions remain vibrant, sustainable, and attractive to visitors from around the world.
