While modern trends often focus on urban environments, in the village of Štitari near Berane, twenty-five-year-old Dalibor Ćorović is writing a different story. Continuing a family tradition of honey production spanning several decades, this young beekeeper proves that combining education with work on ancestral land can result in premium quality, now confirmed by an organic production certificate.

The path to high-quality organic honey requires exceptional effort, dedication, and the specific natural conditions that Northern Montenegro generously offers. With the support of the Regional Development Agency and through projects funded by the European Union, the Ćorović family has succeeded in upgrading their holding. Modern packaging and labeling have been provided, with a special emphasis on creating space to welcome groups of visitors, thereby integrating beekeeping into the broader rural tourism offer.

The gastronomic identity of this household is closely linked to the “Mountain Bounty” project. Here, visitors can taste authentic products whose recipes have been saved from oblivion, feeling a direct connection between nature and the table. Dalibor’s father, Radojica, who passed the beekeeping torch to his son, emphasizes that beekeeping is more than just a job – it is a commitment to health and the community, and he appeals to young people to recognize the potential offered by rural work.

Despite market challenges, the Ćorović family remains dedicated to quality, believing that authenticity and an organic approach will be recognized by domestic and foreign guests in the long run. Their example shows how regional cooperation and smart infrastructure investment can transform traditional occupations into modern tourism products that preserve the identity of Northern Montenegro.