The regional agricultural product branding initiative has become a core focus for RDA BKP, selecting top producers from the dairy, beekeeping, herbal, and grain sectors.
The project identified a dedicated retail point in Podgorica and supported producers with professional label and packaging design, along with bilingual promotional materials. The official opening on September 29th revealed strong market interest from both consumers and new producers eager to join the network.
Future Expansion: Given its success, RDA BKP is considering submitting this project for the IPA CBC Serbia – Montenegro cross-border call. The goal is to scale the regional branding model and further enhance the economic prospects of northern Montenegro’s farmers.
