Project Information
| Full project title | Economic Empowerment of Women in Rural Areas of Northern Montenegro |
| Donor | U.S. Embassy |
| Project Value | $23,535.90 |
| Donor Contribution | $17,991.70 |
| Implementation Period | 15.07.2015 – 15.07.2016 |
Project Overview
The primary objective of this project was to strengthen and promote women’s entrepreneurship across the rural communities of Northern Montenegro. By focusing on the potential of women within agricultural households, the project aimed to transform them into key economic drivers through the development of sustainable agro-tourism.
Main Objectives:
- Economic emancipation of women in rural areas.
- Enhancing the quality of service provision within agro-tourism households.
- Market-oriented promotion of new tourism products based on local traditions.
Key Results
1. Identification of Potential and Database Development
Following a comprehensive field assessment, a database was established featuring at least 60 households as potential agro-tourism service providers. This registry serves as a vital tool for connecting rural producers with relevant stakeholders and travel agencies.
2. Capacity Building and Education
A series of specialized training sessions were successfully completed by at least 20 women. The program focused on essential hospitality and business management skills, supplemented by a study visit that allowed participants to gain first-hand insights into regional best practices.
3. Market Promotion of New Tourism Products
The project successfully launched new tourism products through high-quality promotional materials and presence at tourism fairs. It is estimated that over 5,000 individuals were reached and informed about the newly developed rural offers in the northern region.
